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September 19, 2016

I’m a big time nerd at heart, always reading books and researching weird topics. It’s probably a big reason why I became a beer blogger in the first place. I wanted to share my craft beer adventures in a way that is enjoyable for others to read. Having said this, it’s been difficult for me to find a publication that consistently gives me the content I desire. I want to read about the craft beer world in a way that has compelling and relatable story-lines with eye-catching photography.

MY GOAL EVERY TIME I READ AN ARTICLE IS TO HAVE ONE SOLID TAKE-AWAY THAT I CAN LEARN FROM OR APPLY TO MY LIFE/WORK.

Most of the time our beer books and magazines dive deep into recipes, tasting notes, and other beer snobbery… They lose my attention pretty quickly. However, I’ve recently found an awesome independent publication called PALLET MAGAZINE that has been a pleasure to read as well as looks great on our coffee table (perfect conversation starter). It has brought back the excitement of opening my mail, hoping that a new issue was delivered. A rare accomplishment in modern day.

Pallet markets itself for people who like to “think and drink”. Well, I consider myself a bit of both.

You’ll notice the quality difference as soon as you pick up your first Pallet Magazine issue. The covers are adorned with custom designs and photography and it’s printed on deluxe stock paper. This is a magazine that has thought through every small detail to deliver a truly unique reading experience. And we haven’t even opened the first page yet…

The contents of Pallet are even more impressive and well thought out. The contributors’ main theme is beer but I love how it transitions into many other topics (it’ll amaze you how far beer culture reaches). I’ve gotten lost in their stories with topics ranging from music to science and even history.

You’ll open Pallet to read about beer and end up being excited you’re reading about a completely different topic. But it somehow all ties together. Truly made for the intellectually curious beer drinker.

By far my favorite feature is their “One Beer, One Story”. These special articles are built around the tradition of sharing a beer with someone and getting to know them a little bit more. I’m sure we all know exactly what that’s about (maybe one day I’ll be a big enough deal to be featured. One can dream). These features are not always about the Founder of a brewery or the big wigs, you get true stories from the actual people behind the operations. A real viewpoint into the craft beer world.

Lastly, the photography contained in the magazine is up to caliber with the best in the industry. I’m not talking about stock photos from company websites here. Pallet uses amazing, original, and striking photos to help bring the adventures to life. As a novice writer and photo-geek myself, I hold them to a very high esteem in these categories.

The rundown is, if you’re looking for an eye-catching publication to enhance your beer culture knowledge Pallet Magazine is the answer.

And with an Executive Editor like Sam Calagione from Dogfish Head Brewery do you really expect anything less than the best?

Cheers to the beers!